KFL announced an organizational rebrand today to its constituencies, unveiling a new logo and tagline. In response to a huge shift in marketplace demographics in Kansas, KFL’s new, modern identity is designed to appeal to a younger, tech-savvy electorate.
In her remarks at a KFL banquet, KFL President Mary Wilkinson, said, “With a new logo, website and consistent core messaging, we will be able to expand our target audiences and followers and increase our effectiveness overall. We will be able to meet potential followers where they are. We will have an unprecedented opportunity to impact how Kansans feel about life issues and motivate them to vote pro-life and take action to elevate life in Kansas.”